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Quick answer

Your home goes into Stellar MLS and from there to the major portals and to brokerage and agent websites. Targeted digital ads and retargeting then keep the listing in front of active buyers, and you get a performance report every week.

Stellar MLS and syndication

Your listing goes into Stellar MLS, the MLS that serves Tampa Bay and much of Florida. From there it goes to consumer portals such as Zillow and Realtor.com, and to brokerage and agent websites through IDX.

A listing that answers buyer questions

The listing description and property page answer the questions that buyers, and the AI search tools they use, ask first: size, layout, lot and water features, flood zone, HOA or condominium terms, and recent updates. Clear, specific facts help the listing appear in search and help buyers decide to book a showing.

Targeted advertising

I run paid ads on Google and on display networks, and I retarget people who have already viewed the listing. Housing ads follow each platform’s housing-ad rules: campaigns target by location and interest, never by any characteristic that fair housing law protects.

Weekly reporting

Each week you get a report with views, saves, ad results, inquiries, and showings, plus what I recommend next.

Frequently asked questions

Will my home be on Zillow?

In most cases, yes. Stellar MLS listings go to Zillow, Realtor.com, and other portals. If you choose an office-exclusive or delayed-marketing option, portal display changes, and I explain how before you decide.

How do you target ads for a home?

By location and by interest in homes like yours. Housing ads cannot target by race, color, religion, sex, disability, familial status, national origin, or any other protected characteristic, and mine never do.

What do the weekly reports show?

Listing views and saves, ad results, inquiries, showings, and showing feedback. Each report ends with my recommendation for the next week.

Start with a clear number and a plan to reach it.

A valuation built from recent sales near your home, prepared by Shane. No obligation.