A plan, not a checklist
Good marketing is mostly sequence. The work that matters most happens before your home goes Active: pricing, preparation, photography, and a Coming Soon window that builds interest while days on market stay at zero. Then the launch puts your home in front of local buyers, agents across the country, and the Engel & Völkers network abroad, all in the same week.
Three phases
- Weeks 1 to 2, marketing development: preparation, photography, video, staging, the written presentation, and the Coming Soon campaign.
- Weeks 2 to 4, launch and exposure: Stellar MLS, the portals, digital and social ads, email, print, and the Engel & Völkers network.
- Week 2 and after, showings and reporting: written feedback after each showing and a weekly performance report with my recommendation.
You see it first
You review the photography, the written presentation, and the advertising before the market does. While your home is for sale, every buyer who wants to see it gets access on the same fair, consistent terms.
Frequently asked questions
How long does it take to get a home ready to list?
Most homes need one to two weeks from the signed listing agreement to going Active. That time covers preparation, photography, and the Coming Soon period. The exact time depends on repairs, staging, and your move date.
Who pays for the marketing?
The marketing in this plan, including professional photography and video, is part of my listing service and is set out in the written listing agreement. Optional work, such as repairs or rented staging furniture, is agreed with you in writing before it starts.
Can I sell without public marketing?
Yes. Office-exclusive and delayed-marketing options exist under current MLS rules, and each has trade-offs in exposure and price. I explain them before you decide.
