A New Era of Branded Luxury in Tampa Bay

by Shane Vanderson

Tampa Bay’s skyline and shoreline are entering a golden age of branded residential developments, where celebrated hospitality names deliver five‑star services and resort‑style amenities directly to homeowners. The trend began in 2022 with the completion of The Residences at The Tampa EDITION—Water Street Tampa’s first branded high‑rise—setting a new standard for urban living in downtown Tampa. Today, four marquee projects are set to redefine luxury across Clearwater Beach, downtown Tampa, Bayshore Boulevard, and St. Petersburg.


Residences at The Tampa EDITION: Pioneering Branded Luxury in Water Street Tampa

Rising 27 stories above Water Street Tampa, The Residences at The Tampa EDITION comprise 38 ultra‑luxury homes perched atop a 172‑room, five‑star hotel by Ian Schrager and Marriott International. Completed in 2022, each one‑of‑a‑kind residence features private balconies, exclusive residential entrances, and full access to the EDITION’s rooftop pool, spa, and fitness center. As the first branded condominium in this wellness‑certified urban district, the Tampa EDITION laid the groundwork for subsequent hospitality‑anchored residential towers.


Viceroy Residences Clearwater Beach: Resort‑Style Beachfront Living

On Florida’s #1 beach, Viceroy Residences Clearwater Beach introduces two boutique, nine‑story towers with just 86 oceanfront residences, each spanning 2,000 to over 6,100 square feet and opening onto glass‑wrapped terraces. Developed by BH3 Management and U.S. Development, this enclave offers more than 25,000 square feet of indoor/outdoor amenity space—including a resort‑style pool, private beach access, and hospitality‑inspired concierge services—and prices ranging from $2.495 million to $13 million. Residents will enjoy fully serviced, resort‑style living when the towers complete in 2028.


Pendry Residences Tampa: Riverwalk Sophistication

Anchored by the Pendry Hotel on Tampa’s Riverwalk, Pendry Residences Tampa occupies levels 13–37 of a 38‑story tower by Two Roads Development in collaboration with Montage International. Designed by Arquitectonica with interiors by Studio Munge, the 207 one‑ to three‑bedroom residences feature floor‑to‑ceiling windows, private terraces overlooking Hillsborough Bay, and seamless access to Pendry’s world‑class spa, rooftop pool, and signature dining venues. Set to debut in early 2027, Pendry Tampa delivers a culture of hospitality unparalleled in the region.


The Ritz‑Carlton Residences, Tampa: Bayshore Boulevard Elegance

Positioned along the iconic Bayshore Boulevard, The Ritz‑Carlton Residences, Tampa rise in two phases designed by Arquitectonica with interiors by Meyer Davis. Tower I (27 stories, 89 residences + 12 town‑style villas) sold out upon its 2024 completion, offering 2,400 to 5,570 square‑foot layouts. Tower II (30 stories, 94 homes + 6 villas) broke ground in November 2023 and is slated for delivery in 2026, featuring floor‑to‑ceiling windows, wrap‑around balconies, and an array of wellness amenities including a spa, fitness studio, pickleball courts, and viewing decks overlooking Hillsborough Bay.


Waldorf Astoria Residences St. Petersburg: Downtown’s Crown Jewel

Downtown St. Petersburg will soon welcome the 49‑story Waldorf Astoria Residences at 150 2nd Avenue South—the city’s tallest tower at 525 feet. This first‑of‑its‑kind hotel‑branded condominium comprises 164 residences (2–5 bedrooms) atop 11 floors of parking, 63,251 square feet of Class A office space, and 14,398 square feet of ground‑floor retail. Designed initially by SLCE and recently refined by CUBE 3 Architects, the tower’s amenities deck spans floors 17–18 with a perimeter lap pool, while penthouse owners enjoy private rooftop pools on floors 45–49. Estimated 2028 completion, marking another milestone in Tampa Bay’s hospitality‑meets‑residential evolution.


Why Branded Residences Matter

Branded luxury condominiums marry the consistency and service standards of world‑renowned hotel brands with the privacy and customization of private ownership. Buyers benefit from established management, global reservation networks, and exclusive brand partnerships—factors that bolster both quality of life and long‑term investment value in Tampa Bay’s most sought‑after locations.

Ready to experience the next level of branded living?
Contact Shane Vanderson at Engel & Völkers South Tampa to explore these exceptional residences and secure your place in Tampa Bay’s luxury future.

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Shane Vanderson

License Partner · Broker Associate | License ID: BK3255966

+1(813) 205-5430 | shane.vanderson@engelvoelkers.com

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